Nykaa is an Indian e-commerce company founded by Falguni Nayar in 2012 and headquartered in Mumbai. It follows an inventory-based model with warehouses in Mumbai, New Delhi, Pune, Haryana, Kolkata and Bangalore.
Nykaa is a digitally native consumer technology platform delivering lifestyle, beauty, wellness and fashion products across websites, mobile apps and 100+ offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.
Further, FSN E-commerce Ventures Ltd. (FSNEV) is the company name we popularly know as “Nykaa”.
In April 2012, Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa as an e-commerce portal curating a range of beauty and wellness products. The brand name Nykaa is derived from the Sanskrit word nayaka, meaning actress or “one in the spotlight”. The website was launched around Diwali 2012 and became commercially available in 2013.
In 2015, the company expanded from online-only to an omnichannel model and began selling fashion products.
In 2018, Nykaa launched Nykaa PRO. The premium membership program provides users unique access to professional beauty products and offers on the Nykaa app. In addition, in 2018, the company launched an online beauty forum called Nykaa Network.
In March 2020, Nykaa raised ₹100 crores (US$13 million) from Steadview Capital at a valuation of US$1.2 billion, making it a unicorn startup. This was followed by another tranche of ₹67 crores (US$8.4 million) funding by Steadview in May 2020.
In October 2020, the company launched Nykaa Man, India’s first multi-brand e-commerce store for men’s grooming. In addition, the company expanded into fashion by launching Nykaa Design Studio, renamed Nykaa Fashion.
Then, in November 2020, global asset management firm Fidelity invested in the company through a secondary sale of shares from an existing equity investor.
In December 2020, Nykaa Fashion launched its first store in Delhi, making the fashion business omnichannel.
It has three offline store formats: Nykaa Luxe, Nykaa On Trend and Nykaa beauty Kiosks.
The Luxe format features international luxury beauty brands such as Huda Beauty, MAC, Dior, and Givenchy, along with Nykaa Beauty, the in-house collection of beauty products.
The Nykaa On Trend format has products curated by category basis their popularity.
In India, Nykaa is the only retailer that sells international brands like e.l.f, Charlotte Tilbury, Tonymoly, Becca, Sigma, Limecrime, Dermalogica, and Murad.
Nykaa requires applicants to need at least a high school or equivalent diploma for many positions. However, other positions are open for all education levels.
Anyone interested in working at Nykaa, see each job’s specific details below.
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